How Different Demographics in Telangana are Using Digital Banking Services: An Analysis of the Digital Divide
DOI:
https://doi.org/10.70705/ppp.bioai.2024.v03.i02.pp44-48Keywords:
Digital banking, Customer behaviour, TAM model, Adoption and digital technologiesAbstract
The shift to online banking has been a boon for consumers, who can now do their banking from the convenience of their
smartphones or other internet-connected devices, cutting down on their stress levels. However, studies reveal that there is a
significant disparity in the availability of digital technologies in the financial sector, particularly amongst different age groups,
genders, income levels, and socio-cultural groups [1,2]. Despite the positive connotation of digital initiatives, they have created
a digital divide amongst demographics across communities. With an emphasis on digitalization and the acceptance process of
these new technologies by clients, this research aims to comprehend the current and evolving phenomena of banking. An examination of potential digital divides within the study’s demographics is based on the study’s primary use of components from
Technology Acceptance Models.